From Fish to Pet Treats
Our pets are very much at the heart of a family unit and as such, we want to do the very best by them.
With the health benefits of eating fish well recognised, we have developed a range of dog treats that pass on this delicious, nutritious goodness to our four legged best friends…’Purely because we love them’!
Made from only natural ingredients, with not an additive or preservative in sight, Purely Fish dog treats are rich in Omega 3, gluten free, hypoallergenic and low in calories. They are great for skin and coat condition, teeth and joints, digestion and heart health. The benefits are endless.
Home Grown Success
Purely Fish first launched less than six months ago, but our products are already proving to be very popular. In the UK, Purely Fish is sold in TK MAXX and online, via Amazon, EBay and our own website, purelyfish.co.uk. Our products are also stocked in more than 25 independent pet stores and farm shops across the South West.
Karen Scott, Business Development Manager comments: “The provenance of food products including pet food has become a primary buying choice for consumers. With many pet treat brands being produced overseas, our British customers like that they are buying a UK produced pet treat and this has been a major contributor to our early successes.”
“We’re looking forward to introducing Purely Fish to the UK Pet Trade at PATS Telford, where we will be showcasing our range of dog treats and launching some new products.”
Sales Director, Jeanette Turpin added: “We’re excited for the future of our Purely Fish range, following the international launch of our retail packaging at Pet Fair Asia in Shanghai, last month. The response has been outstanding and we have already taken orders from Hong Kong, Singapore and Taiwan.
Sustainability – it’s about using every part of the fish
Our parent company, Ideal Foods Ltd, has 25 years of experience in the fish trade and export business. It identified that other than fish fillets/portions from white fish and salmon being used to supply the UK consumer, the majority of the remainder of the fish was generally being wasted.
Ideal Foods wanted to use ‘all of the fish’ and therefore in 2007 set about finding markets. They now successfully export these products worldwide for human consumption. Salmon heads to the Far East, salmon trimmings and frames to Eastern Europe, to name but a few.
Launching our pet food brand, Purely Fish earlier on this year has enabled us to enter a new market with other uses for this natural resource.
Karen Scott continues “Our story is very simple. As a company of pet owners, we are incredibly proud that our pet treats are produced in our home county of Cornwall, within a family run business and made from a product with so many health benefits.”